Advertising with Love Farnham
Firstly we have the biggest Farnham reach on both Facebook and Twitter.
Facebook Group – Over 8,000 members
Facebook Fan Page – Over 12,000 Fans
Twitter Account – Over 5,000 followers
Plus our YouTube channel and Instagram.
We use these channels to drive traffic to LoveFarnham.org where your advert will sit within each article. Some of our articles receive over 6,000 views, imagine that on a daily basis!
These numbers are growing daily, the more these numbers grow, the more people will see your adverts, that’s more targeted reach to potential customers than Local Newspapers, plus the costs are much lower too. See our examples below. Or see our Full Data, for complete transparency.
Advertising Packages Available
All content and posts will be created by LoveFarnham.org, you are free to make any changes or use any images or branding within all content.
Budgeting for Advertising
Your business should usually spend anywhere from 2 to 12 percentage of your annual sales on advertising to expand and grow the business.
£5,000 Per year in Sales should spend £100 to £600 per year on Advertising
£10,000 Per year in Sales should spend £200 to £1,2000 per year on Advertising
£25,000 Per year in Sales should spend £500 to £3,000 per year on Advertising
£100,000 Per year in Sales should spend £2,000 to £12,000 per year on Advertising
Advertising Choices & Costs
TV Campaigns – Very costly, between £5,000 and £25,000 to create a TV Advert and several thousand more to find the right TV Spots.
Radio – These differ greatly, you can find slots from around £250 for Local Stations to £2500 for bigger global stations.
Newspapers – Again this will differ a lot, a local newspaper should cost around £250 for a quarter page advertisement for 1 week, and as much as £50 for a tiny box ad. Local newspapers have a smaller audience than online too.
Social Media – This is a great option, as always costs depend on exactly what you need, you could pay around £100 for a small campaign, and that’s per campaign.
Online – Online costs are always high, you need to build a good website, pay people to mange social media and pay SEO companies to build traffic, plus even more if you want to advertise.
Free Sources – Word of mouth, refer a friend is a great idea, give 10% off to friends, Contact local bloggers to post about your business, there are plenty of free ways but they all require lot’s of time.
We ran the Small Business plan for a local brewery, I’m sure you’ve now heard of called Hop Art.
Example of a page you will have on our website – click here. This page has had so far over 250 shares.
Example of a Promotion Page running a promotion via Love Farnham – click here. This page has had over 25 shares.
Example of one of our Tweets promoting Hop Art – click here. Notice this got 75 re-tweets and 13 favourites, lots of Farnham Pubs re tweeted this post.
Example of a video created for Hop Art – click here. With over 1,500 views
Example of a Facebook post, click on image below to see full size. 2,200 people saw this, with 12 shares.
Q) Who creates the adverts?
A) We can create them for you or you can create your own, we will provide the templates for you to use.
Q) Who creates my page on LoveFarnham.org?
A) We will create these for you, an email will be sent to you asking for all relevant information, however you may add any content to this page, written, images, videos, links to facebook, twitter it’s really up to you what you add on the page.
Q) Why would I need more than one page on LoveFarnham.org?
A) It’s good for a few reasons, 1) SEO, it means the search engines will find you quicker, 2) You can have multiple pages for different events, promotions, products etc, the world is your oyster.
Q) Who creates my video?
A) Again we will create this for you, based on exactly what you want. Want to show of your services? give a tour of your venue? show images? all in HD with a professional voice over artist as part of your package.
Q) If I want to cancel my package how do I go about this?
A) You can cancel at any time, all information will stay on LoveFarnham.org unless you want to remove it, you will not be able to edit pages or content after cancellation only to remove it.
Q) Why should I advertise with LoveFarnham.org?
A) Because the future is online, we have a bigger reach than most local newspapers and more importantly the more you succeed the more we do, so it’s in our interest to give you the best service possible. Try it out, see the results and if you’re unhappy simply cancel. One things for sure, a large majority of Farnham will see your advert and get to know your business or brand.
Q) How can you say your reach is better than local newspapers?
A) Our news is FREE, think about how many people buy the local newspaper? Then think about how many of those will actually see or will be interested in your ad? Now compare the cost of that ad to ours? and the reach we have.
Q) What is the population of Farnham and how many of them can you reach?
A) The population is around 40,000, however the key audience is around 23,509. Currently we can reach around 8,000 to 10,000 of those, which is growing on a daily basis.
or view our Full Data to see all our analytics for Google, Facebook and Twitter.